The term is "pastel" and it is a non-English form of the term "pastry." They are the dev-null form of Whuffies -- you get a certain amount every day and they don't roll over. You can give them to whoever and however you want.
Oh, and the concept of Whuffie originates in science fiction (Cory Doctorow coined it in a novel) as a means to manage reputation in a post-scarcity society. It has been written about extensively since then. Here's a very old essay covering it.…

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